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Breakage solutions inside!

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We've all been there: you brush your hair after showering and want to cry at how much hair you see on your hairbrush. That's where this line comes in to save the day! Second to chemical damage, mechanical breakage due to brushing is more common than you think, and Kerastase has a solution for that!

The Genesis line features a comprehensive regimen of products designed to minimize breakage caused by brushing and to strengthen your hair over time. Did we also mention it smells amazing?!

  1. Shampoo and condition your hair, and then follow up with the thermal spray on damp hair BEFORE you blow dry. This will help protect your hair from heat, provide hydration, and keep frizz at bay.
  2. Use the daily fortifying serum with 4 doses on dry or towel-dried scalp and leave in for extra nourishment and breakage prevention.
  3. Last but certainly not least, make sure you are using the Genesis mask once a week, twice if you're feeling generous! This will provide extra hydration and help repair damaged hair that needs more support.

Pro tip: If you're really struggling with breakage, skip the conditioner and stick to a mask after shampooing for a few weeks.



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