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Breakage be gone

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Breakage got you down? Your hairbrush might be to blame, but we've got the solution now. Say it with me: "GENESIS."


How often have you gotten out of the shower, brushed your hair, and been absolutely horrified by the amount of hair you saw on your brush? Second to chemical damage, mechanical breakage due to brushing is more common than you think, and Kerastase has a solution for that!

The Genesis line features a complete regimen of products to minimize breakage caused by brushing and strengthening hair over time. Did we also mention it smells amazing?!

  1. Shampoo and condition your hair, then apply the thermal spray to damp hair BEFORE blow drying. This will help protect your hair from heat, provide hydration, and keep frizz at bay.
  2. Use the daily fortifying serum in 4 doses on a dry or towel-dried scalp and leave it in for extra nourishment and breakage prevention.

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